Case studies
Fractional consulting engagements, product portfolio strategy, and post-acquisition integration for growth-stage B2B companies.

Fractional Kickstart
From CMO to Founder: Monica's Eight-Week Arc
25 years of legal marketing. A second business in 8 weeks.
An interactive lead magnet, first paying clients, a sharpened ICP, and a launch cohort lined up.
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Product consulting · in partnership with PSG
From Portfolio Complexity to Strategic Focus
GTreasury · B2B fintech, growth-stage
50% decrease in monthly bug creation YoY and 80% of backlog issues closed in a year, driven by an evidence-based product portfolio strategy.
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M&A integration · in partnership with PSG
From M&A Complexity to Strategic Clarity
CashAnalytics × GTreasury · B2B fintech, post-acquisition
A gap-analysis brief turned into a full integration strategy the executive teams could act on with confidence.
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