Case Study
From Portfolio Complexity to Strategic Focus
B2B fintech · Growth-stage startup
"You showed our executives a clear path forward for the first time in the project's history. Product Science Group has succeeded where all others have failed."
In partnership with
At a glance
Client
GTreasury
Category
B2B fintech, growth-stage
Engagement
Product portfolio strategy
Co-led with
Holly Hester-Reilly, CEO, Product Science Group
Outcomes
50% decrease in monthly bug creation rate YoY, 80% of backlog issues closed in a year, and executive alignment on a clear path forward.
The challenge
GTreasury had reached a critical inflection point. A product area they had integrated a few years earlier was consuming a disproportionate share of development and support capacity. Complexity had built up to the point where traditional optimization approaches were not going to move the needle. They needed a systematic transformation, and one grounded in evidence.
"When I started as CPO, one area of our product had too many bugs and too much complexity. I knew I would need someone from outside to separate signal from noise."
The work
We started by gathering multivariate inputs across the product area: usage data, revenue data, subject-matter-expert interviews and workshops, user research, and a full pass through bug reports and customer feedback.
From there we built the artifacts the executive team needed to make decisions with confidence: customer segmentation, interview snapshots, user journey maps, and a high-growth hypothesis for the area.
The recommendation landed because the qualitative and quantitative inputs pointed at the same conclusion. That convergence gave the executive team the confidence to act.
"It's great to see the qualitative and quantitative data pointing at the same hypothesis. That really gives me confidence in the path forward."
The outcomes
- 50% decrease in monthly bug creation rate YoY
- 80% of backlog issues closed within a year of the engagement
- Executive alignment on a clear path forward for a complex product area
- Sustained cross-functional changes to how customer input flows into sprint priorities
"To reduce the bug count, the Product team drove major changes to close the customer input loop, improving client, support, and solutions team communication and sprint prioritization."
"Wow, that was absolutely amazing. Incredible insights on the challenges and opportunities, all presented with great clarity. I was totally blown away."